
It all started in 2007 with the need for a natural alternative to down. Not a synthetic alternative, but a 100% natural alternative with equal or higher performance than down.

At that time hundreds of synthetic man-made down-alternatives were already available. Today there is even more, but all of them, polyester, PP and PET, are basically just a form of processed polymer or other synthetic plastic made of crude oil derivative ethylene. Its not environmentally sustainable, nor is it the best down-alternative out there.
